Nelco

When a yesteryear star decides to rebrand itself you know you have your hands full. Nelco, a company that is into many things, from automated safety and security to VSAT communications to Weather monitoring services, gave us the task of giving them a whole new identity; what they were wishing for was a new lease of life. After interacting with them for a few months we realised that the common thread that their businesses had was in the mission of its employees to help other companies - unlock potential. We used this as our key insight in designing the logo. The type face used has been created from slicing the letter 'O', with the exception of 'L'. Lower case was used to emphasise the modern turnaround the company was planning on implementing. We didn't have too much leeway on the colours since they had to be shades of the corporate blue, but we used turquoise to bring in an element of modernity into the brand. The idea was to keep it simple, fresh and intriguing. Today, the logo has been executed across Nelco's various branding elements and according to the client, has infused a new energy into the brand.