Self branding, or personal branding is used extensively in business networking and social networking circles. If you are a business person you will undoubtedly have heard this term, but do you know what it can do for you or your client?

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Which comes first? The logo or the brand?

Best practice tells us that the brand should come first. A new company from the outset must first decide on it’s ethos, it’s intended behaviour, it’s target market, how it’s going to reach that market and with what marketing messages (ie it’s brand) before even thinking about designing an image to match said brand.

However it doesn’t always happen that way in practice, even with the ‘big boys’…

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