A-chat

This small Real Estate company was looking for a branding that would set them apart from the competition. Achat means "To buy". The letter "A" is standing out on its own before a dash to put the emphasis on the « Agency » itself and the people behind it. The colour orange, unused by any local competitors, was selected for its vibrance and energy, making this newcomer stand-out in a positive and powerful way. The symbol is very geometric, simple, modern and elegant. The font is classic and will age well. The tagline "L'immobilier au bout des doigts" (Real estate at your fingertips) with the cursor next to it, is there to promote the online solution always at the user's fingertip.