ATOMICvibe

Logo for art & design studio.

I define ATOMICvibe as the "a-HA!" moment of creative clarity. Like nuclear fusion, it's when tiny ideas coalesce, and then explode into beautiful design.

Inspired by retro imagery from the Atomic Age, such as science, the Space Race, Sputnik, the iconic George Nelson Ball Clock, the logo visually depicts this creative reaction. Forming abstract A & V shapes, the converging hands cradle the tiny beginnings of a big idea, fusing them until they discharge a shockwave of creativity. The custom type, designed to perfectly integrate with the mark, evokes the paths of electrons.

To maintain this retro-inspired aesthetic, the business cards were printed via letterpress, an inherently imperfect printing method. With techniques such as a hexagonal die-cut, deeply sculptural spot varnish, and custom duplexing on heavy paper, combined with the brilliant fluorescence of Pantone 805, these cards are unique and memorable.