Casino Vacations

THE COMPANY

Casino Vacations is a destination-targeted tour company which respects its clients, their time and acknowledges the challenges of travel today. The best routes are hand-crafted and combined with the most dedicated, impassioned employees. Casino Vacations personally escort clients every step of the way ensuring a premium vacation experience. Casino Vacations embodies the concept that the journey is as much of a motivator to travel as the destination itself.

THE BRAND IDENTITY VALUES AND CONCEPTS

Casino Vacations is a service designed to enhance the human spirit with recreational adventure, and exciting vacation experiences. The brand speaks to the ambitions of the human soul in adventure-seeking to exciting and captivating destinations. Casino Vacations is rainbows, treasures, and pampering voyages.

The three essential pillars of the Casino Vacations
identity are:
Excite Spirit Adventure

THE BRAND IDENTITY

Casino Vacations brand identity is comprised of a custom logotype and symbol which embodies the motivational inspiration for adventure. The skyline shape is designed to bring the dynamic dimensions and transforming depths in a kaleidoscope of spirited colours, arranged in spectrographic order with expressive shades, conveying a multitude of exciting possibilities.

The skyline is the main attraction and focal point of the brand. It is the pictorial mark for freedom, aspiration, and desire to sightsee. The typeface is a custom letterface which exudes spontaneity and celebration, and is an adaptation of Kaushan Script which was designed by Pablo Impallari. The script is fun, natural and flamboyant in the humanist brush-script style. The “Casino” logotype is counter-balanced with the Josefin Light typeface applied to “VACATIONS”.