Circus of Magazines

Logo created for Circus of Magazines™, an online marketplace for magazines.
The challenge consisted in avoiding the clichés that such a name can lead to while keeping in mind the client desire to incorporate a classic circus feature in the mark.
The final result is a logo simple and memorable, working well for a standalone usage and speaking for the notion of community.
It combines both an open revue and a circus tent which represent the community and by extension the website, where magazine lovers gather to buy, sell and exchange magazines.