Con-way Inc., Menlo Worldwide Logistics/CarbonNet

The CarbonNet logo was designed to brand the carbon management technology that gives Menlo Worldwide Logistics the ability to capture, calculate and manage emissions activity across the value supply chain.
The blue was used to tie the CarbonNet logo back to Con-way corporate brand. The color grey incorporates the element of carbon and the geometric symbolism inspired by the carbon allotrope visual connectivity.