Connectair

The Brandmark for Connectair, a clever gadget that slots into the dock of your sound system. It receives music from any Bluetooth enabled device, effectively turning your Mac, PC, Tablet, iPod, iPad, iPhone or Mobile into a remote control that you can continue using as normal.

We were briefed to create a unique brandmark that would become a symbol for this innovative product.

Our solution had to be unique within a world of Wi-Fi, Bluetooth and sound wave symbols. We defined the message to clearly communicate ‘music’ but with an graphic twist – the notion of music being transmitted. The resulting arrow graphic is used to form a series of icons designed to visually describe the simplicity of Connectair both on packaging and online.