Coors Foundation

Activate developed a new brand and image that celebrates the The Adolph Coors Foundation history of independence, entrepreneurship, imagination and hard work. We needed to develop a brand and image that reflected a special place ... Colorado. The rolling plains, majestic mountains and wide-open canyons make our state exceptional, but what really sets us apart is the independent spirit and generosity of our citizens. This way of life made it possible for the Coors Family to participate in the American dream for more than 100 years, and the Trustees of the Adolph Coors Foundation want to make sure this country remains the land of opportunity for others, too. We belive our new identity campaign reflects the goal of the family foundation and the message that this new brand provides for the foundation.

www.coorsfoundation.org