First Presbyterian Church

Logo redesign for First Presbyterian Church of Fort Lauderdale, Florida.

The goal was to redesign the old logo in a stylized, illustrative manner, making it more welcoming, contemporary, friendly, casual, & upbeat.

The client specified a rendering of the church’s architectural arch and cross in a particular perspective, and required an emphasis on the church's nickname, “First Pres."

In this logo, exacting vectors emphasize the architectural soundness of the church — a metaphor for the concept of faith as the solid foundation in one's life. Hatch shading adds gradient dimensionality, enabling it to easily reduce down to 1-color. Colors are indicative of the building itself, including terracotta roof.