Floriade Groningen

A world that invites you to watch, discover and experience. That inspires and encourages movement, innovation and diversification. And leads to tomorrow. That is what the style of the Floriade Groningen 2022 (agricultural and horticultural world expo) symbolizes. The modular switching surfaces depict the themes of water, food, energy and health. From their authentic colors paint it powerful lines and directions and come transitions and corners to create. It is an infinite process. The logo that this created, associates with flowers, fruits, leaves and seeds. For anyone who will experience different. A personal interpretation. That is ultimate enjoyment.

Arjen Snijder, Het Noorden Communiceert designed the branding of the 'Floriade 2022 Groningen.