Gretta Sloane

A high-end fashion boutique in Oklahoma City needed an identity that felt feminine, modern and upscale. This custom typeface solution was based loosely off of Optima with the addition of tapered ascenders and descenders to create a sense of mystery and feminity. The logo had to be kept simple to work as backlit signage as well as shopping bags, hangtags and other retail print identity. The color palette is warm and friendly with a sophisticated feel from the use of mocha.