i3

i3 is a part of Brandix Lanka Limited, Sri Lanka’s largest end-to-end apparel solutions provider, and has a strategic service partnership with Lawson USA.

Our challenge was to make i3 revered as a one-stop-shop for exceptional consulting and IT services within the apparel industry.

The brand values are made up of 3 i’s: Intuition, Innovation, Integration.

This logo was a concept design and is composed of 2 elements, which when brought together to depict a cursor arrow. The symbol of a cursor is the driver of the idea, representing action and the process of seeking solutions. We have given it a flexible design, allowing it to be used in various forms and colours. In this instance, a number of cursors are apparent in the logo, representing the multi-functional aspects of the company and the diverse services available to its clients.