japanese embassy

Logo concept to mark 60 years of Indo-Japanese diplomatic relationship.

The logo represents a seamless fusion of cherry blossom and the lotus. Both the flowers are very iconic and auspicious in Japan and India respectively and serve as enduring metaphors for the ephemeral nature of life. While the cherry blossom (sakura) is an important facet of the Japanese philosophy and culture, the lotus is symbolic of knowledge and prosperity of Indian culture since time immemorial.
The typeface is very sleek and minimal and the numerals intertwine as two rings joined together reflecting unison and mutual harmony of both the nations over last 60 years and the ones to come.