Langan's

The client required a logo that communicated to the audience that it was both a Garden Centre and Discount Superstore.

This was achieved by introducing and pronouncing an ampersand, then combining a leaf to form the letter 'g' in 'Langan's'. The customers attention are drawn to the '&', therefore making the relevant connection.

SUMMARY
Langan’s motif is a combination of two symbols; the letter ‘g’ and an ampersand. This motif reinforces the two sections in Langans and gives strenght to the brand.