Lindau Lane Grade Separation
Logo details
LOGO DESIGN ASPECTS:
Based on the scope of the project, the designer who created this logo accounted for the complexity of the project itself and wanted to emulate the adverse effect with the design; simplicity. The typeface selected was a medium weight, san serif font with a modern appearance. It also provides clear readability across many types of media. Along with readability, all-caps was also utilized to convey the monumental impact of the project. Elements infused in the design include: Stars reversed out of the "A" letterforms correlating to the branding of the Mall of America. Along with a slightly negative-arced horizontal separator that symbolizes the integral part of the project; a tunnel that is being constructed.
PROJECT SCOPE:
SRF and Kimley-Horn recently partnered to win the multi-million dollar final design of the Lindau Lane Grade Separation – the lead agency is the City of Bloomington. As part of their plans for the South Loop District, the City is initiating two transportation components to support their vision: the TH 77 to Lindau Lane Ramp Safety Improvement and the Lindau Lane Grade Separation between the TH 77 Ramps and 24th Avenue. This project will design roadway, structural, and urban design elements, which will be constructed in two seasons. Lindau Lane separates the Mall of America from Ikea and heavily used parking lots.
Key project issues that the team will address include:
• Management of traffic in the heavily traveled area, including developing work zone traffic control and construction staging plans. Strategies will likely include work zone traffic control plans and intelligent work zone devices, temporary regional and local wayfinding dynamic and static signs, temporary traffic signal design and timing plans, and pedestrian access and circulation signing and guidance
• Design of a bridge and plaza capable of supporting a pedestrian and vehicle plaza and future expansion of the Mall of America over the roadway
• Comprehensive landscape/streetscape plan for the corridor and plaza
• Extensive coordination with private utilities
• Operations evaluations of the 20th Avenue/Ikea Way, 22nd Avenue, and 24th Avenue intersections
• Traffic signal design and timing
• Right of way and easement requirement identification
- Client's Website:
- http://www.ci.bloomington.mn.us/
- Uploaded by:
- thai_tia
- Uploaded on:
- Fri, 09/07/2012 - 19:46
Designer info

- Designer(s):
- Thai Tia
- Designer's Company:
- SRF Consulting Group, Inc
- Designer's Website:
- http://thaitiacreations.com
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