LUKSUSOWE MIASTA

Logo prepared as a vector object, was designed for my Client who's currently doing a redesign of his brand. Client's business is a www service about Polish luxury goods with a mission behind to promote local luxury and prestige ventures in Poland and abroad.

Brand's name as seen on the logo: 'Luksusowe Miasta' translates into: 'luxury cities' that is a clear reflection of both the Client's brand name and the internet adress.

Above the signature we can see the initials of the brand's name (L & M) represented in a graphic form of a crown. Crown has two meanings: one about luxury good destined for the elite (so a symbol of luxury in general) and second, that the Client's business aspiration is to be the undisputed leader of the market (uncrowned king of the www services about luxury on the local market). Additionally each individual can interpret it's meaning in a different way, making this logo special.

Finally logo lives it's own life against different coloures of backgrounds (especially the crown itself) thanks to the paradox of bringing it to light by using the shadows.