Multisure Corporation (Pty) Ltd

We wanted a logo for our financial services / insurance company and it had to be strong and contemporary. We specifically didn't want to go with a one-colour and traditional financial services logo.

The logo also had to represent our different products through the products' individual colours and had to emphasise protection / insurance and our income opportunity which the company offers to the policy holders - an opportunity to achieve financial freedom.

We originally outsourced the logo creation but after many hours of in-house brainstorming and tweaks, we settled on the current logo.

The image of the human being was used to represent financial freedom. The "feet" of this image was cut to an angle to "turn" the human sideways as it looks too much like a bull's head if otherwise. The curve at the bottom was inserted to represent protection and the different colours it is made up of represent our products and income opportunity.

We used a strong font for our name as we are a solid company in business for 12+ years already and we finished it off with a smaller font to complete the name of our company. We used 80% black for the name as we wanted to soften the "harshness" and not have a 100% black logo.

We uploaded the logo for critique and received some very nice feedback so it seems like we managed to come up with a winner - http://www.brandsoftheworld.com/critique/multisure-corporation