NULLA

NULLA is a Bulgarian fashion label born from the collaboration of designers Jelena Kesic and Bojan Petrushevski. The brand logo had to reflect the main philosophy of the brand and the type of clothes the designers wanted to make, namely garments transmuted from simplest geometric forms, which come from no place, no time, no tradition, carrying the essence of timeless style. Therefore the logo and brand identity have the same minimalistic, essential, geometric quality as NULLA’s collections, bearing the label’s aspiration for timeless, unseasonal fashion.