Pier 5 Fish Market

Self-initiated logo experiment for a fictitious fish market.

The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this very maximalist and illustrative mark in hopes of really capturing the spirit of the nautical and maritime aesthetic.

Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush.

While I want people to see the fish in negative space, it has to look like a seemingly happenstance result of logical, real-world brush strokes. Discovering the fish in the design should be considered a bonus.

A minimal version of the logo was also designed.