Rebranding Playboy

This conceptual rebrand of Playboy imagines what would happen if the magazine removed all nudity and became a purely literary publication, allowing people to actually "read it for the articles". The new Playboy logo is a variation of the original “bunny” symbol. The animal depicted is a fox and you are to deduce that he has “consumed” the old logo and left only the distinctive bow tie hanging from his mouth. This changing of the guard represents the evolution of the brand — not only visually, from a cute and cuddly bunny to a sly and cunning fox — but also in terms of perspective, in that the new animal is more sophisticated and better suited to represent the new priorities of the magazine.