Selecore

This is unused proposal for Selecore, company located in Finland, primarily focusing on importing new innovative products and secondary focus is exporting items produced in Finland. Client wanted serious, modern and strong logo. He also mentioned that he loves when the logo has a hidden feature or message.

There are around 200.000 reindeer in Finland (Lapland region). They are part of culture and lifestyle. Many people are reindeer owners and use them for food, transport and even for racing.

The mark shows alpha male reinder, strong and confident. The horns are made of arrows.On each horn 3 point to head (import)and 2 small point from head out plus 1 arrow in negative space on top of each horn (export).

"S" has the arrows on the ends and in negative space which are made in same style as those on horns.

It's unused proposal so this logo is still available for purchase. It would work great for all businesses from transport, import/export, exchange, travel to nature care, wildlife, hicking, clothing and anything related to reindeer or it's symbolism.