Sigtuna

Sigtuna. From oldest to first

Sigtuna, Sweden's first town, is well known for its history and heritage and had always focused its promotion and marketing on such historical elements.
The town wanted however to be more forward looking and attract new residents, new business and develop a dynamic strategy for growth.

After nearly twelve months of working with, and meeting key local stakeholders representing business, schools, and the local community, as well as interacting closely with local politicians, a new brand strategy and identity was developed. A new vision that focused on a simple new proposition, a refinement actually of the existing positioning as Sweden’s first town. The proposition was to simplify the statement down to focus on just one important word – first.

First speaks to the destination’s vision of being brave enough to be innovative and in delivering the highest standards in whatever it does. It also helps set the goals Sigtuna wishes to achieve as well as define some of the core values that guide them as a growing vibrant destination.

The Sigtuna Vision was developed based on the ‘first’ concept.

Sigtuna: the first choice in Sweden as a place to work, to meet, to learn, to enjoy, to discover, to grow. The first choice to live.