Tecatà

Tecatà is short for "Mediateca della Pubblicità" (the encyclopedia of advertising). It is the new logo and identity for www.spot80.it, the most comprehensive online encyclopedia of advertising published or aired in Italy since the early 1960s. Driven exclusively by a strong passion for advertising, this non-profit project is crowdsourced, completely free, and is recognized by the Cultural Association TV-PEDIA (www.http://www.tv-pedia.com). Its only aim is to preserve these early works of art and allow users to relive the past through the comforting images and jingles of those many 30-second wonders of persuasion.