The KARPEs / KARPEWADI

Brief from client
To recreate an identity and stationery design for Karpewadi that would connote Leisure Life and Celebration.
Karpe being the surname of the owners, the name KARPEWADI was to be retained.
Karpewadi is a beach-front Resort at Nagaon, Alibaug, India.
It’s full of palm trees, clean and clear view of the virgin beach.
Also this famous vacation spot has a very rustic feel to it.
The cottage rooms in here have direct access to the beach.

The target audience is, couples, family vacationers as well as corporate who have training sessions by the day and a vacation time in the evenings.

The Logo IDEA
My idea was to depict the palm tree as a symbol of CELEBRATING LIFE.
I depicted the colorful sparks into the form of a palm tree.
The colors are basically of the SUN, SAND, WATER, GREENERY on the beach.
The typeface used is informal and fun-centric so as to create the mood that belongs to a vacation.
The tag line: ‘Sun Sand Hammock & You’ also depicts celebrating the leisure lifestyle at Karpewadi.
It also complements the palm tree spelling out everything at Karpewadi in 5 words.