Tilawa Ecuador

The proposed redesign of the current contents incorporated Tilawa brand intangibles, such content as quality, innovation, science, nutrition and organic, among others, were included in the iconic new development proposal.

The solution was to work in a representative icon based on abstraction and association of content: Based on the circle, the circle closes in on itself and therefore symbolizes the unity, the absolute, perfect, infinite line represents the time and eternity, is symmetrical and pregnante.

http://ricardowillson.com/2011/05/21/tilawa-internacional/