Urbania

THE PRODUCT

The Urbania brand is a hardwood flooring product driven by design aesthetics combined with the superior quality of real wood flooring. The unmistakable wood grain and innovative colours are created with advanced finishing techniques, providing a unique hardwood flooring look that is modern and contemporary.

THE BRAND IDENTITY VALUES

The quality and design of architectural spaces plays a fundamental role in the usability and ambiance of interiors for the urban lifestyle. Urbania flooring is a product designed for enhancing the human essence of urban living. Select solid woods with rich grains and distressed finishes provide unique flooring luxury for the urban dweller.

THE BRAND IDENTITY CONCEPTS

Urbania is a place, a metropolis of modernity and fashion. It provides the space for warmth, friendship, and sophisticated interior expression.

The identity is the ambiance of urban style as expressed through the enduring qualities of real wood and the creative contemporary finishes of Urbania flooring.

The three essential pillars of the Urbania identity are:

Urban Modern Friendly

THE IDENTITY

The Urbania brand identity incorporates a custom letterface design inspired by the late 20th century typeface by Erik Spiekermann, called Meta. Modernized details such as shortened cross strokes, harken to the look of stencil lettering on import shipping containers.

The three key contemporary colours of olive green, orange and taupe contain similar warmer saturation tones suggesting friendship and the warmth of wood, while nodding to the diversity of urban life and modern interiors.