Vegan Business Connection

The Vegan Business Connection is an online community resource for New England vegan professionals.

The goal is to connect values with action—increase awareness and traffic to vegan businesses and organizations, encourage the sale of vegan products and services, promote a vegan lifestyle, champion personal and corporate accountability, and rally general interest in ethical practices.

The inspiration for the logo came from a pomegranate, a visual suggested by a colleague. Once the pomegranate-esque shape took place the green 'v' became an obvious element and the overall circles pull the logo together for the 'connected' feel we were looking for.