Water Wonders Swim School

Water Wonders is a swim school located in western Massachusetts. It first launched in June of 2005 and has successfully provided instruction to over 500 children and adults in that time. Classes are offered at several locations in the area: West Springfield, Westfield, and Northampton. Instruction can be either private or semi- private and are tailored for the needs of each swimmer. In addition to swim classes, the company also offers water safety education.

The company’s target audience includes parents of potential learn to swim students, adult learners, competitive swimmers and special needs students.

The purpose of this logo redesign was to create a more professional look that appealed to all ages (less juvenile than the previous materials) and better convey the services the company offers.