WowMoscow

WowMoscow logo ( an official name «Wow Moscow!») was designed as part of city branding initiative, which aims to promote Moscow as a tourist destination.
WowMoscow projects contribute to the development of Moscow's cultural and tourist resources, as well as rising loyalty to the capital and awareness about city activities within Russian and foreign travellers and citizens. The core idea of the WowMoscow logo is a smile - symbol representing happiness and joy, which have universal meaning and doesn't need a translation.
WowMoscow brand is communicated through variety of services ( www.wowmoscow.net ), Moscow Pass city loyalty programm ( www.moscowpass.com ), souvenirs and other co-branding initiatives.