The O Alliance

We are very excited to announce the launch of The O Alliance, LLC - a new consulting firm focused on helping retailers better align their business with today’s digitally savvy consumer.

A world-class network to solve problems caused by digital disruption.
Retail veteran Andrea Weiss and digital expert Bill Mirabito, have created a new consulting model to leverage a network of transformational practitioners with expertise in mission-critical areas to allow retailers to successfully navigate digital disruption. The O Alliance’s holistic approach, The O Method TM, is designed to create a seamless shopping experience by refocusing a retailer’s organizational practices around the consumer, rather than the channel.

Creating circular commerce to drive profitability.
The O Method TM evaluates consumer interactions at every stage of the shopping experience, to identify the risks and growth opportunities across an organization, in each consumer touch point. Connecting these is the starting point for a customized solution set, tailored to the individual retailer’s challenges and designed to drive profits and sustainable growth.

Leaders in navigating the crossroads of change.
The O Alliance builds on a strong foundation of strategic and tactical lessons, deep expertise in retail, e-commerce and consumer companies and marries this expertise with emerging tools . Andrea has been intensely focused on customers throughout her career. Literally, from the sales floor to the Chairman’s chair she knows the retail industry. Andrea was an early player in multi-channel commerce and championed retail’s digital transformation, including in her role as Director at GSI Commerce. Her venture capital work with early stage digital, mobile and social media firms, has kept her sharply focused on the consumer changes created by technology. This strength, partnered with Bill’s two decades at the forefront of digital innovation, research and e-commerce makes an unparalleled team. Bill has developed the playbook which adapts process and technology to match consumer behavior. Because Bill and Andrea are practitioner consultants, they have been pivotal in driving measurable results for well-known global brands across the retail spectrum. The O Alliance takes this strength, adds world-class partners, and creates “circular commerce” – to drive growth and success.

Seasoned talent, dedicated problem solvers.
Working closely with clients, our experts execute transformational solutions that deliver. Our fast-growing list of partners and advisors, break down a company’s historic silos (i.e. talent, operations, change management, digital tools, marketing and e-commerce). Some of our founding partners include online and digital expert B2C Partners; renowned training platform and developer of QuizScore®, Multimedia Plus (MMP); innovation and change management consultancy, iVibe Global; and financial improvements, merchandise planning, operational and supply chain efficiencies, Olson-Ng Retail Consulting Group.

contact; shorne@theoalliance.com

Download the vector logo of the The O Alliance brand designed by in Adobe® Illustrator® format. The current status of the logo is active, which means the logo is currently in use.