Houlgrave Chiropractic

Dr. Houlgrave requested a brand that would be intriguing and eye-catching. He wanted to communicate not only whole-body wellness, (as opposed to just the spine, as so many others in his field focus their branding on) but also to step out of the ordinary with his materials. The use of negative space in his logo, which represents bones, the H and C in his brand name, and also a puzzle piece, complete a well- implemented logo design that holds meaning and makes sense.

The implementation of a die cut, puzzle-shaped business card complete the cohesiveness of this brand.