Vignette Group

The Vignette Group is an invitation-only group of experienced marketing executives who gather for a positive, high level idea exchange. Vignette participants receive personal and professional support through intimate peer networking and discussion groups.

Vignette Group's focus was stated as "Marketing and Networking... with a focus on wine, not a focus on the individual." So the designer created a tagline of, "Marketing. Networking. Cheers." and the typeface was modified slightly to incorporate a glass of red wine in place of the "i" - so there is no i in Vignette, emphasizing that the group dynamic is more important than individual advancement.