DynoMax Performance Exhaust
RCHdesign | Tue, 01/17/2012 - 19:13
Brief from client
Update logo for DynoMax Performance Exhaust and Muffler. This is a redesign of the original logo. We added texture inside the word "Max". We added a sheen to the "DynoMax" to make it look shiny and eye catching. We added contrast to the two syllables in in the word, so it "pops" on both a light or dark background. The "performance exhaust" has been updated to a more eye catching bright red font in.
5 Comments
This is a cropped screen shot you took from dynomax website and you don't provide a brief. So, what's your point?
OK~ went to your website- and saw this was one of your clients.
Providing a brief would have saved some time.
I think it's clever.. but in a cheesy way. If you had stuck to just the "highway A" mark, with a better font choice I think it could have been really interesting.
BUT- I think a lot of the fault may lie in the industry you are designing for. This is what they go for. Pointy aggressive type and a "speed speed MORE SPEED!!" point of view (just look at the company name- redundant). So in that regard you were 100% successful.
So it is hard to critique. Personally and from a design standpoint I don't think it works. Too much going on, barely legible tag line, ugly mashed together type. Boring color scheme..
But from the industry point of view~ fits right in. So it works on that level. It boils down to pleasing the client.. which I'm sure this did.
Sorry but there you have to work. Look to the great logos all over here and make an new concept.
simplify
Thanks for the feedback. Nice to hear what others think/feel about the image.
edit, still trying to get the feel/layout of this site as well. Well provide more info down the road.