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LOCO

Brief from client 

it's just a logo for sale..

hi. here i wanna make a brand for a supposed delivery company...but i prefer not use classic images like a box or truck, etc. but a little crazy brand like the name means, without losing reliability. Hopeful to receive your suggestion.

Thank you | Alessandro.

5 Comments

623Graphics's picture
3 pencils
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I think it's pretty good for a start. I'd take out the shadow from the bird. Take out the green from the letters (or find a different way to utilize green there). And definitely change the font on the bottom line of text.

botw's picture
224 pencils
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It's good to try and do something different, but this bird doesn't fit the subject. Choose a strong animal like a rhino.

thiagovilak's picture
14 pencils
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I agree with botw, you choose a wrong idea to do something different, this bird doesn't make any sense in your proposal. Other thing is your try to make difference in the typography too, this fill doesn't looks good and will be more difficult to read on distance with it. The colors look pretty, but you can choose colors that represent more the velocity.

zavashion's picture

thank you to all.

juanellodiaz's picture
4 pencils
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The flamingo looks "loco" (Crazy) that is a good way to win the viewer attention and to fusion the logo with the typography, when in comes to the green inside the letters, I wouldn't recommend it, it looks dirty.

Its good, but thats why i don't like logos "for sale" they loose their main objective, a logo is a simple representation of an idea or project, in yours I can't identify any ideas at all, what I mean is, if the Flamingo is "loco" well, why is it loco for? does it need to be loco? what does loco transmit!

Always try to make a logo that when you look at it, you get an idea of whats going on in what it represents.

Sorry for the long explanation, but i think is going to be useful.

Juanello Diaz

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