Prime Brokers

These people are going to be dealing with peoples money you want them to have a Strong Logo and Type Face so people think the company is strong and there investment is safe.

I would say to start from scratch but here are some of the things i see off with the logo..

The fonts are "off" it appears to have several skinny fonts? some looked more stretched? Fix the kerning.
The logo in the top right is small and awkward.

Here is an EXTREMELY fast rendition of your logo maybe this will help
but i still would start fresh new idea.

Thanks for the concept. The company has its own corporate colour and font, that was why i chose what they requested. I would polish the concept you gave too.....thanks so muich steve

Thanks for the concept. The company has its own corporate colour and font, that was why i chose what they requested. I would polish the concept you gave too.....thanks so muich steve

Always wondered why they call people who work with your money, "brokers"? This logo fits the broke- part of the name....
Yes, use the old conservative roman font as proposed by the other guys, not too bold, and I'd like the graph bigger, not too much up's and downs - the bottom one from geracao is nice, only pointing upwards - that's what the client wants to have happening to his investment...
f you have to use this color, us it only in the graph, and make the rest in black.

Hum, i agree with the 2 version of geracao, the 1st one, personally i dont like, but the second seems nicely if you work on that .