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World View Travel ...
Abbas Naqvi | Fri, 05/11/2012 - 12:10
Brief from client
well guys i have got new client WORLD VIEW TRAVEL... i just started logo design below is just a step towards
icon which i have used is Toilet Sign clip art LOL
Better but the i is still a problem. It just doesn't look like an i. The company name is more important to them than the logo. If that can't be read immediately, then they are not going to like it. Nor should they.
The idea is "cute", but it doesn't really work. In reality what does this convey - a peeping tom or prison escapee? And if the "i" had a dot, it could be someone climbing over the Berlin wall. The type looks less professional, the larger the letters get. Is the company name "World View" or "World View Travel"? If it's the latter as mentioned in the brief, then this concept is way off.
7 Comments
The grey is better but I am not sure about the yellow. Could you still have a circular O (to subtly indicate the world)?
Also try to play with the i as it really reads like L
Better but the i is still a problem. It just doesn't look like an i. The company name is more important to them than the logo. If that can't be read immediately, then they are not going to like it. Nor should they.
i would go with the blue ones, first version it's the best in my vision.
I prefer version 1
The idea is "cute", but it doesn't really work. In reality what does this convey - a peeping tom or prison escapee? And if the "i" had a dot, it could be someone climbing over the Berlin wall. The type looks less professional, the larger the letters get. Is the company name "World View" or "World View Travel"? If it's the latter as mentioned in the brief, then this concept is way off.
i liked the blue and grey version best!