Logical / "Genie"

Client: Logical
The client is a telecommunications network switch for many telecom companies and is itself a provider and reseller of prepaid telecommunications products and services. Based in Texas, US.

Job type: Private Label logo ("Genie")
Logo planned for a prepaid telecommunications product. The product name was decided before hand by a client executive and the concept was not very relevant to the target market (US Hispanics). Nevertheless, I provided the client a design brief and recommendations to create a more relevant concept and I did the best work I could (even though they paid no heed). The client was provided 2 versions and this was the best one. The client was very pleased.

Created using only Adobe Illustrator CS3.