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atomic branding

Brief from client 

This was an unused prototype for Atomic marketing. The customer generally didn't like the fact that it was a bomb.

Atomic bomb, The letter "C" effectively altered to create the bomb fins.

Would love some feedback on how this can be improved..

13 Comments

geracao ideias's picture
269 pencils
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I see a bomb... and I see a fish also!

carlgoldson's picture
8 pencils

maybe i should rename it atomic fish? lol

2423media's picture
163 pencils
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I love it!!

Ryno917's picture
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I don't see any room for improvement here. This is sublime.

roren001's picture
1 pencil

Well I'm going to be a little blunt. I don't know if you're the original designer, but I've seen this all over the place. I could go on BrandCrowd right now and find it in 10seconds. Probably the same thing for deviantart
If you are the OD, then I apologize. It is cool and I do like :D

carlgoldson's picture
8 pencils

thats because i have it for sale on brandcrowd, and logomix, and dribbble, and just about any logo gallery you could think of, =)

carlgoldson's picture
8 pencils

ps deviant art?? i hope not. Thats one place i didnt put it!

hueroth's picture
247 pencils
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I saw a fish and when I read it I still think about a fish, do not rename it :P, look a little closer at how the atomic bombs are designet. The head is inflated and blunt, this is more a torpedo like head. As design is beautiful, good job.

carlgoldson's picture
8 pencils

I agree with the tip being more blunt, trouble was it had to be tipped like this to get a readable A. I may try some slightly different shapes.

truth be told, bombs are shaped like fish, or you could say fish are shaped like bombs. this design was to good to resist doing and i did think fish when i started.

but all feedback is good feedback =)

digidatamouse's picture
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Need I say more! :OD

dionisdei's picture
57 pencils
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Apart what everyone said, it is indeed a great logo, but my favorite part is the shadow. It creates a nice dynamic with the "floor" space, and the short distance suggests a snapshot. If don't mind me asking: what program did you use?

creativehart's picture
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***** this is awesome. everything is spot on

Roberto Cassis's picture
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EXCELLENT ... TRY WITH THE "C" RED.....

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