Stada CIS Road Show Logo
rv310 | Wed, 08/01/2012 - 10:00
Brief from client
Our objective was to design a logo for the summer international promo.
The basis of the logo should be the image of the heart and all colors must comply with the company brand book.
STADA CIS is a Russian holding company forming a part of STADA Arzneimittel AG international group that amalgamated two leading companies of domestic pharmaceutical market, namely NIZHPHARM and MAKIZ-PHARMA.
The project was completed within a week. During this time we did one brainstorming session, five pencil sketches, one preliminary approval and drank five cups of coffee.
7 Comments
This is the one I like most... "Open your heart".... like you were removing an orange skin....
Yeah, this one is my favorite version as well. It reminds me of the MC Escher print with the two faces made from one strip, if that rings a bell for anyone.
The only thing I'm not a huge fan of for some reason is the text below the logo- I'm not sure what it is exactly but maybe there's too much vertical space between the text and the red arch, or maybe the fonts are just kind of plain. Perhaps others will think I'm nuts and to leave it, but I'd think about playing around with a few other san serifs and maybe playing around with the placement of said text. But overall I like the logo!
It does ring my bell, the two faces made for one strip is my favorite M.C Escher work, nice reference (:
I agree, my fave as well. Love Escher! The only thing i'm not sure about is the CIS in the red bar. The thin font may get lost all depending on printing and size. You may want to fix that with either a larger font or a thicker one.
I think it looks great! Love the ribbon-type look on the heart–looks like it's wrapped around the heart to me.
I agree with sara and taz about the CIS though. The kerning looks too far apart, especially in contrast to Stada
i prefer version 3, i dont think the heart in this one says, open you heart, if anything it suggests a more closed heart. Perhaps you could make the ribbon have an opening in the middle then carry the ribbon round to either end of the OPEN YOUR HEART text. Also think you could do better with the fonts
love this, would say to line the ribbons up perfectly and make the ribbons at the back a darker red to make the front lines stand out more.. also add some near black shading at the corners of each back ribbon to really add some killer depth.. good work,