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I don't see no change here. The yellow line is still bothering the eye, it's spoiling the ballance. The typography is still childish, there's no reason for this kind of letter spacing. It's better to make the text bigger or use an extended font. Look at that apostrophe flying in the middle of nothing.
I may have missed some earlier commentary, but I'll say that I like the boldness of the basic approach. I'd guess the designer is still looking to create a lowercase "B" with the yellow swash. This one's going to be hard because using "CB" is a lousy identity concept for a boutique – it will never have any "telegraphic" ability to define the brand. Man, if it's not too late, come up with a better name! Even just plain, ordinary "Creation" is a much better name. I'll bet the "CB" is some silly homage to name initials – nothing that's going to mean anything to a customer or client.
3 Comments
I don't see no change here. The yellow line is still bothering the eye, it's spoiling the ballance. The typography is still childish, there's no reason for this kind of letter spacing. It's better to make the text bigger or use an extended font. Look at that apostrophe flying in the middle of nothing.
Thought i commented on this one already - Oscar said it all
I may have missed some earlier commentary, but I'll say that I like the boldness of the basic approach. I'd guess the designer is still looking to create a lowercase "B" with the yellow swash. This one's going to be hard because using "CB" is a lousy identity concept for a boutique – it will never have any "telegraphic" ability to define the brand. Man, if it's not too late, come up with a better name! Even just plain, ordinary "Creation" is a much better name. I'll bet the "CB" is some silly homage to name initials – nothing that's going to mean anything to a customer or client.