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super mex lager

ricachiu@gmail.com | Sat, 11/10/2012 - 05:16

Brief from client 

This is a logo that was created for a STAMP look like!
It has been used fora beer tap handle and other restaurant promotionals.

3 Comments

Alpreacher's picture
57 pencils
Alpreacher | Sat, 11/10/2012 - 06:17
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It looks nice. Though I do not endorse beer advertising and consumption, it looks good. It looks as if this poor weary mexican sat down on the sunny side of the cactus to pose for this advertising campaign.

Issues: green cactuses on the sides, in b/w Version 3 I would put everything b/w, shadows from the hat and from the cactus are a bit different.

saraqroxy's picture
165 pencils
saraqroxy | Mon, 11/12/2012 - 18:27

Wai wai wait- you don't endorse beer advertising and consumption!? What do you mean? Like.... you'd rather drink wine or something? I'm curious...

Shawali's picture
1379 pencils
Shawali | Sat, 11/10/2012 - 06:20
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It's a bit better, but the sleeping guy looks still too much like an illustration/clip art. Have you colorized it in Photoshop? If yes, don't. Go vector all the way.

The font is horrible. This is the kind of fantasy typeface you find on Dafont and which really don't look professional.

Version history