Lamac Hotel Identity
Ology | Wed, 11/14/2012 - 09:05
Brief from client
Lamac Hotels, a South Sudan based hotel group asked for an identity to be developed. A unique yet simple logo that could be carried across all collateral.
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1 Comments
I don't mind the symbol- it's simple, kind of elegant, (definitely been done before, but I don't think that should be the end-all-be-all reason to toss something) and I don't mind the main font either.
The subtext though, the subtext I'm not loving. Or at very least I don't like the small glyphs on either side. MAYBE one of them, but having both there looks (to me) cluttered and unnecessary. I'd play around with a slightly different font for the subtext, and then try either a different glyph OR take the glyphs away altogether and see what it looks like!?!?
(Also- are you stuck with those colors?) I'm slightly confused as to why the font is this nice rich brown and the symbol is kind of a... less attractive brown...!?)