Running Club

The idea behind this is great, and I like that you already vectorized the wolf, so we don't all have to suggest that- but I think it would look even better if you could simplify the wolf as much as you can. It seems like there might be several lines in there that don't NEED to be there!? But I dig the wheel behind him with all of the spokes- that looks spiffy.

The only other thing I have a real problem with would be the font. I'm not sure I'd go with an all caps serifed font for both subtext AND main text- it kind of looks cramped in there. Would you consider a sans serif all caps? Or at least having the subtext be a different font than the main text??

Last thing, I do like the colors. The gray/black/pale yellow thing is splendid and I hope you stay with it!!

Thanks for the input, I agree about the text, I was kind of going off some Cherokee work that I had seen that was similar and the client really liked it.

i agree with sara.. simplify the wolf if possible. and the subtext the first letters shouldnt be bigger than the rest. I highly recommend shrinking the "W" in warriors down to the size of the other letters and make the "S" at the end bigger. the same size as the "C" in Cherokee. Then have the top of the "C" and "S" line up with the top on the letter next to them, so that they drop only below bottom of the letters. It would make it pop a lot more.

Overall though very nice. I could 100% see that on the back of a t-shirt.

For a super detailed logo, this is great. You might want to investigate the issue sara mentioned about some lines not needed. I can live with the text, but the stroke inside the text box doesn't match the dimensions of the box (i.e. corner curves)

Thanks for the input!

Sorry I'm not a fan. The symbol has way too much details and this yellow is super dull.

I'm with Sara. Simplify the wolf. I think one of the keys to proper "vector-izing" of artwork is to strike the right balance between what's black and what's not. Keep in mind that black can indicate both shadow AND an actual black part of the wolf. When those two "black" elements get confused, so does the entire subject. I think that, in addition to removing some lines and averaging out the weights of those left behind, working on removing and refining will help bring the wolf to life. Also, I'd work on the mass of black on the face that is the nose, mouth, and chin to reduce the heavy black mass of it all. I actually like the type, I just think it's a little small in relation to the size of the illustration. And I'll bet there's a better palette you could use, too, to preserve the outdoor, nature feel. Overall, it's a great concept – just needs a little massaging.