The Legend Group

Our goal was to create a strong visual identity to redefine The Legend Group in an overcrowded financial arena. As full-service investment firm, the company is rooted in history and prides itself on the connectedness of a family atmosphere with emphasis on personal service. The new icon – a modified shield – embodies those themes of history, trust and innovation that are the very core of The Legend Group and signifies strength and protection. The position of the shield projects leadership as well as a forward-thinking approach. The centrifugal star or compass represents direction and guidance. The refreshed logo aligns itself with the company’s vision and creates a compelling connection to clients and their needs.