infOIIQ

OIIQ is the College of Nurses of Quebec. This client was looking for a branding for a new information portal for its thousands of members throughout the province of Québec. The logo we created for them is a play between caps and small fonts. This mix between the two allows for the dots on the "i" to stand out. These multiple "i" therefore become a group of people and reinforce the solidarity between the members. The symbol on its left is a portion of the original logo. Again, by selecting only a part of the original logo, we are putting the emphasis on the people, not the College itself. The colour of their main branding is pink, but for this new one, we selected colours that suits better the new reality of mixed genders amongst the staff.