Certified Capita
ManekshVeetinal | Sun, 02/03/2013 - 16:25
Brief from client
Business Consultancy
6 Sigma in the logo would be nice
No Sharp Edges
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2 Comments
The symbol isn't terrible- maybe nothing groundbreaking but I like the implied perspective. I'm not sure about the little brownish thing in the middle of it- but whatever. Also, maybe try the text being to the right of the symbol instead of beneath it!?
The text I'm not a fan of. I don't like the font and I don't like it being used for main text as well as the subtext. It's just too blocky or bold or something. I also don't like how close the subtext is to the main text - it looks really squished. And maybe the subtext should be a little bit smaller?? Last thing about the text block- I don't like the brown line before Capita- I don't think it adds anything - does it really need to be there? (And if you wind up keeping it- could it be a lot thinner? It looks so chunky!)
Last thing I'll mention is the color combination you've going going on here. Purple and dark purple is fine, but why brown!? I would seriously think about changing the brown to something else- or maybe just remove the brown things altogether!? Overall, I'd just try a few different fonts, space out the two lines of text a bit and definitely get rid of the brown line!
Hey Sara... thanks for the feedback... I am kind of surprised you said Purple and Brown cause the shades on my screen are Blue and Red. Not sure what is happening... Even tried on two other screens just to be sure.
Will definitely try out your suggestions. As for the Symbol in the centre, it represents 6 sigma in a loop. I knew it was not directly obvious but in any other form 6 sigma is very imbalanced for my liking... :)
And yeah, I was actually considering the use of the text in the bottom and on the right side interchangeably as per where it has to fit... as in a vertical or horizontal layout...