Buckles
leebiggadike | Tue, 03/19/2013 - 23:38
Brief from client
Law firm that wants a focus on client relationship
As the client wanted a relationship focus I thought it would be nice to visualise those childhood memories of friendship.
2 Comments
The logo is very visual and appealing but I don't think its the right concept for a law firm. This logo would be more suitable for parks, child centres, day care not law. Do you want your lawyers to baby sit you? I want them to get the job done straight up cut throat business, I don't want to be on a swing and feel babish.
You make a valid point abdulj, and I maybe should have elaborated more in the brief. The client wants to get away from the perceived law firm feel i.e cut throat. They wanted something much softer and an feel of relationship, i.e they open at weekends, they don't charge for every minute and there client base is built up of generations (working with the same family generation after generation). This is why I have taken this angle.