Brief from client
Booze Chain that has Drive Through
Is the abstraction of a bottle looking from the top, being the cap the red part and the bottle the yellow part, and the neck bottle sticker the white part. also it has a look from beer vintage bottle logos, and finally in the cap it as a drinkometer, dph (drinks per hour).
3 Comments
Cool concept I reckon but I do not see 'Chain' and I think its just too complicated with all that DPH thing...Drinking Made Simple is not centered.
Not working for me but from far its appealing but from far its not drink logo either.
I don't think this is working. As abdulj said, the DPH thing is too complicated for a logo, especially with the bottle inside.
I see what you wanted to do with the main font, something vintafe à la Joe White, but it looks really weird. Did you try to modify it?
The type for the subtext is way too basic and boring and don't integrate well in the whole design.
Globally, I think this is possibly going the right way, beside the DPH idea, but you need to keep working on it.
The logo would be instantly better if you removed everything about the word "booze-run"