Agência Calidus
JardsonJean | Fri, 07/12/2013 - 22:58
Brief from client
Experimental client.
Calidus is a travel agency.
Calidus stands for hot, warm.
This is another try on Calidus.
Tell me, do you like it? How can I refine it?
Client is resisting to accept my logo designs.
3 Comments
Muito Bacana cara! adoro logos circulares e com faixas, já fiz algumas nesse sentido. um detalhe que arrumaria, é a parte de baixo da fita, ou a parte de trás dela, faça com que essa sombra passe por trás do círculo, assim ficará mais interativo e mais dinâmico. Quanto ao restante... demais!
Yes but no.
I see what you tried to do, and it's very commendable, but this is just no working.
The ribbon is badly done, the font should match its curb and the plane silhouette is too literal. You can't really pick a photograph of a plane, draw on it and put it like this. If you want to have a plane, you'll have to do it yourself, in your own style or at least a style that is consistent with the logo.
Take a look at the logos uploaded by Joe White on this site. You can't miss them, there are the own which will blow you mind. You'll learn a lot just by looking at them.
good luck!
The whole logo is too wide and complicated. The font doesn t express warm at all, nor the shape of the plane. And I agree with Shawali !